Lots of products say they are natural and buzz words like eco-friendly, safe and non-toxic can cover a multitude of sins. When we say ‘natural’ we mean sustainable, renewable ingredients that are kind to your skin and the earth.
For clarity we put our percentage of natural ingredients on the front of all our labels. We define our natural ingredients as ‘naturally occurring’, ‘derived from nature’ or’ nature identical’.
Why are some products not 100% natural?
Our customers want the best products that truly deliver results. To achieve this, we sometimes use ingredients that aren’t natural. Rest assured, the non-natural ingredients used are proven to be safe and we are always confident with our formulations.