Meet Amelia Rope and discover how the luxury chocolatier juggles quality, taste and purity in everything she does.
Amelia Rope founded her premium chocolatier business in 2007 after being a contestant (not once but twice) on Master Chef. This sparked her passion for creating artisan food and we couldn’t resist spending five minutes chatting to Amelia to unravel how she juggles her mantra of quality, taste and purity in everything she does. Be warned, reading on may induce serious chocolate cravings…
We’d love to hear what led you to become a chocolatier?
I never planned to have a chocolate business but as a child I always liked doing my own thing and being a leader. I was born independent according to my mother! After spending the majority of my 20's as a PA or travelling, my 30's learning (studying nutrition, herbal medicine & qualifying as an aromatherapist) as well as being a Practice Manager of a doctor's practice I found myself founding Amelia Rope Chocolate. The kick start was competing on Masterchef twice (I am no chef and was way out of my comfort zone but I did manage to win both the resuarant rounds thankfully!). Seeing a life coach helped me discover the power of self belief and unlocking my potential. The rest followed and I set up my business in September 2007.
How involved are you in the process of making the chocolate?
I have a team who make all my products but I do all the recipe development. My palate dictates what flavours I create, the balance of ingredients and end note. I have a frustratingly exacting palate and unless it hits the mark with my tastebuds I can't have it in my range. As you can see I am a Maldon sea salt fan and so sea salt finds its way into a lot of my recipes.
How you keep healthy despite being surrounded by chocolate all day?
I am running around a lot during the day and if I ever do have a day where I am at my laptop for a long time I will make some time to either walk and get fresh air in my lungs or head to the gym. I drink around 2 litres of still water a day but I do eat quite a lot of chocolate on a daily basis too! For the next month or so I am being strict and sticking to dark chocolate.
We hear that chocolate does have some healthy skin benefits, is this true?
There are a lot of health claims associated with chocolate many of which I believe, others I question. A small amount of goodness is good for the soul, it feeds the mind and keeps our bodies working away. Having studied nutrition, herbal medicine and aromatherapy in my 30's I think a lot of who we are is within us and when we are balanced our bodies work more efficiently. I was 2 stone heavier than I am now and rarely ate chocolate and was constantly on diets. At the time I was unhappy within. I am a great advocate of drinking a lot of still water during the day (away from meals as it dilutes the digestive juices), eating 'clean' food and as little processed food as possible.
If you could only eat one of your chocolate creations ever again, which would you pick and why?
That's a very tough question to answer as I am fond of them all and have 'crushes' on each one during the year. If I had to decide right now it would be Dark Honeycomb & Sea Salt ... if I am allowed a second my Pale Lemon & Sea Salt Caramel Truffles! The first choice is rich, intense, and has the dark resonating Tanzanian single origin couverture blended with small crunchy honeycomb pieces and then a hint of salt - that to me is heaven and keeps the taste buds happy! The second choice, if I am allowed to have two, is decadent. You bite into the crisp cocoa dusted milk chocolate shell to be rewarded with yummy sea salt, runny caramel and a hint of organic lemon oil. These truffles are a salute to my first award winning sea salt chocolate bar; Pale Lemon & Sea Salt.
You’re also a qualified Aromatherapist! What’s your favourite way to unwind?
Going to my local Curzon which is seriously luxurious and watching a movie, seeing friends, listening to music, reading, walking and drinking wonderful wine!
With Valentine’s Day just around the corner, how are you planning on treating the ones you love?
Now that would be telling!
If you could give one piece of advice to your younger self, what would it be?
Trust, be patient, remember to smile and laugh.
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