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HYALURONIC ACID

Ingredient focus: Hyaluronic Acid

What is so impressive about this skin super hero? It holds 1000 times its weight in water, making it the molecule responsible for binding moisture to our skin.

Hyaluronic Acid has leapt into the beauty spotlight more than ever, it is a powerful ingredient is found naturally in our bodies although as we age it depletes. Otherwise known as ‘sodium hyaluronate’ or hyaluronan, Hyaluronic Acid helps support our joints, skin and hair (to name a few!). So, what is so impressive about this skin super hero? It holds 1000 times its weight in water, making it the molecule responsible for binding moisture to our skin.

Dry skin is more vulnerable to signs of aging so Hyaluronic Acid helps us to maintain the softest, plumpest and most supple skin possible to smooth out fine lines. There is a huge difference between dehydrated skin and dry skin, such that it is absolutely possible to have an oily skin type but also be dehydrated. To find out more about the difference between dry and dehydrated skin, click here. It is hyaluronic acid that will help combat dehydration (aside from drinking lots of water!) as well as stimulate cell repair and production. Using products containing Hyaluronic Acid helps to ensure skin cells are in their optimum condition and as a result, more likely to absorb and respond to other active ingredients. You will find that your skin will be left plumper as it is being quenched by ultra-hydrating Hyaluronic Acid, while ingredients such as shea butter – found in our moisturisers – can then work to soothe and comfort dry, flaky skin for all-round skin perfection.

Look out for products such as serums and oils that contain a high grade and high percentage of Hyaluronic Acid to treat dehydration such as our Anti-Ageing Face Serum.

Hint: The highest concentrations of ingredients will be the first listed, to make sure you are getting a high concentration of Hyaluronic Acid check the ingredients list to make sure it is not the last!

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