November may have only just begun, but we have already attended lots of industry events!
November may have only just begun, but the Balance Me team have already been busy attending lots of industry events. Read about the three latest here:
CEW 2013 Achiever Awards
On Monday 4th Rebecca attended the 2013 CEW Achiever Awards, she says; “It was exciting and less nerve-wracking to attend this year as a spectator. Last year Clare, Sian and I were shortlisted for the Members’ Achiever Award and we had to wait until nearly 9pm to learn that we had been chosen by our beauty industry peers to receive this very prestigious accolade! The Member Achievers’ finalists this year were an amazing group of inspirational ladies and were delighted that fellow mumpreneurs, Christina Moss and Julia Yule, of Bloom and Blossom were on the shortlist.
Huge congratulations to You magazine's beauty editor (and Balance Me cleanse and smooth face balm fan) Bella Blissett, who took home the award. Bella has had such a fabulous career so far and we’ll continue to enjoy pouring over her editorial copy. I really enjoyed the chance to catch-up with beauty industry friends and swap notes on new product launches. I think it’s very encouraging that CEW not only champion women in business but also natural as well as scientific brands. In a room full of inspirational women it’s hard to choose someone to focus on, but I would encourage you all to find out more about Helena Morrissey. She is chairman of the Eve Appeal and with nine children, she really proves you can balance having a family with a successful business life!”
Hearst meet the editors event
Balance Me’s PR manager Alex attended the Hearst ‘meet the editors’ event, which brought together some of Hearst’s top editors for the very first time. Five renowned editors; Sarah Bailey from Red magazine, Victoria White of Company, Louise Court from Cosmopolitan, Mandie Gower of Zest and David Moynihan from Digital spy, headed up the panel and gave expert advice on the industry. The audience were treated free bubbly, delicious canapés and a goodie bag bursting with books, snacks and beauty products, including a Balance Me moisture rich face cream. The range of topics covered was diverse and ranged from how being an editor in now a 24hour job, to the ways in which magazines are using social media to increase not only their readership but also to engage with readers in new and innovative ways. The most interesting discussions stemmed from the editors revealing their own experiences of breaking into the industry (including internships which seemed to mostly revolve around preparing toast!) and what they did to stand out from the crowd. So, what did we learn? Always say “yes” when someone asks if you want to go to the Bermuda Triangle to review a jet sky!
Modus press day
The team at Balance Me were delighted to take part in the Modus press day at the Westbury Gallery on Conduit Street last Thursday. With over 40 brands taking part, it was an inspirational event that saw the top fashion and beauty press attending throughout the day – culminating with mini bottles of Moet champagne to celebrate Halloween! We loved introducing everyone to our new arrivals, including Balance Me’s BB natural perfection and natural protection moisturiser SPF 25, as well as our rose otto face oil and sharing the floor with fabulous designs by brands such as Calvin Klein, Pringle of Scotland and Toast.
Gentle yet intensely hydrating, Balance Me Moisture Rich Face Cream is ideal for sensitive or easily irritated skin. Arctic Cloudberry is an anti-oxidant rich fruit that protects the skin from environmental damage. Aloe Vera has powerful soothing properties, whilst Rose Absolute and Rose Geranium Oils are anti-inflammatory and beneficial for treating broken capillaries and scarring.
Suitable for all skin types, Balance Me's Cleanse and Smooth Face Balm polishes and illuminates skin. A trio of Shea, Mango and Cocoa butters that are rich in essential fatty acids and vitamins plump and nourish the skin. Oat Powder gently exfoliates, whilst the antioxidant powers of Artic Cloudberry protect and hydrate. Virgin Coconut Oil and May Chang have impressive anti-bacterial properties.
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