Air pollution in towns and cities is a huge problem and as skin is your outermost barrier, it is one of the first and largest targets for air pollution which can lead to premature ageing. A really good skincare routine, rich in antioxidants can help to protect and shield your skin as much as possible. Wearing regular SPF is equally important as ultraviolet light damages the skin and can lead to hyper-pigmentation, textural changes and wrinkles over time.